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Behavior Change Communication Strategy plan
My specific communication plan, is based on maternal and child health related Communication/outreach activities, mentioned in an overall plan that provides information on target audiences, pregnant women and newborns I have a objective to reach and sensitize as many people as possible through my messages to convey, the tools and communication media to use.
I chose several topics such as: maternal health, support and postpartum depression, the importance of folic acid for pregnant women, women
in reproductive age etc. Several communication tools are available on my youtube channel and this website.
Integrated Communication Plan for the Accelerated Strategy for Maternal and Newborn Survival
Behavior Change Communication is an essential component in implementing
implementation of maternal and child survival programs, However, communication as a key tool that can promote attitude and behavior change
desired behavior in people, the results obtained could be of a great effect desired to achieve an impact on the reduction of maternal and infant mortality.
It is for this reason that today’s have useful information to make “the gestures that
save”, so that no woman dies giving life and that every child
are born healthy, grow and live healthy.
survival of mother and child, a duty for all”.
https://docs.google.com/document/d/1HQg6-Sj-py56MKOjUqIExvp8fh2uNtMRizb3OLtmO7g/edit?usp=drivesdk
Objectives
Methods used Results Recommendations
Assess the overall situation of care for pregnant women and newborns
Identify and understand the needs,perceptions, attitudes, behaviors mothers and other people in relationship with pregnancy
Determine useful habits and practices
Determine the underlying reasons as well as the
ocio-cultural norms and social factors that influence current practices related to maternal and child mortality ,determine current care practices in the targeted area by determining the habits of pregnant women
in connection with the monitoring of pregnancy and diet of pregnant women.
Message
As the years pass, there is a change in thinking about human behavior.some years
previously, communication was mostly limited to get messages across so quickly and to a staff of people,
I’d like to tell people this is the right time to People make sense of the seriousness of this situation that brings so many families to tears and make decisions based on the context in which to lower the death, rate based on multi-level dialogues, which takes place at over time.
Key facts to remember:
The culture, norms, and care of pregnant women’s behavior
Behavior Change Communication Strategy
This communication strategy provides a framework for collaboration and partnership where all parties
stakeholders in the fight for maternal survival and their actions to provide a coherent response to the needs of populations
, at the level of certain key stakeholders etermine the areas of intervention vis-à-vis the target audiences
Define the conceptual framework in order Identify the strategic axes of intervention .
Establish implementation and monitoring-evaluation frameworks.
The analysis of the situation makes it possible to apprehend the contexts of socio-economic life.
Targeted
eaders
community
Pregnant women
Women of childbearing age
Change ask for
Analyze behaviors,attitudes and practices of populations
In order to get them to engage in behaviors best for their well-being the risky behaviors that put populations at risk .
Determinants
Knowledge,attitudes and practices of target populations
Among people zero HIV positive
information on a preventive campaign in favor of vulnerable people (PLHIV, women, young people and the general population)
POFIT THAT WILL MAKE
%pregnant women and newborns die decreased
MARAYA MATERNAL AND NEWBORN HEALTH CARE 